S5E4: Hard Times-The Steps I'm Actually Taking
From The Pin Tool Podcast | Pottery | Ceramics | Small Business by Alford Wayman
May 25, 2026 · 28 min · Episode 70
About this episode
In this episode, Alford Wayman discusses the practical steps he is taking at Creek Road Pottery to build a more resilient business.
Last episode, I talked about the financial philosophy: know your numbers, price for sustainability, diversify revenue, and eliminate debt. This episode is the follow-up nobody asked for, but I'm doing anyway: the actual steps I'm taking right now at Creek Road Pottery to build something more resilient. The garden. The wood kiln. The solar plans. The treadle wheel. What I'm doing, why I'm doing it, and what any maker can take from it for their own practice. Links mentioned in this episode: Creek Road Pottery shop: https://www.creekroadpottery.com/shop The Pottery Dailies: https://www.thepotterydailies.substack.com My Pottery Firings: https://www.amazon.com/dp/B0CDZ2D6ZQ My Pottery Journal: https://www.amazon.com/dp/B0CDNMNRX7 My Pottery Projects: https://www.amazon.com/dp/B0CD164HJK The Pottery Dailies Founding member pricing closes May 27, 2026. The Pottery Dailies (Substack): https://www.thepotterydailies.substack.com Founding member pricing for The Pottery Dailies closes May 27, 2026. $5/month or $50/year — locked in forever at that rate.
People in this episode
Host: Alford Wayman
Topics covered
- financial philosophy
- sustainability
- pottery practices
- resilience
- revenue diversification
Keywords
- pottery
- ceramics
- small business
- financial sustainability
- revenue diversification
Mentioned in this episode
Organizations: Creek Road Pottery, The Pottery Dailies
Products: My Pottery Firings, My Pottery Journal, My Pottery Projects
More episodes of The Pin Tool Podcast | Pottery | Ceramics | Small Business
- S5E5: Two Weeks In — Solar Equipment Arriving, Garden Growing · June 8, 2026 · 27 min
- S5E3: Managing Finances During Hard Times · April 30, 2026 · 34 min
- S5E2: Creating In Hard times · March 30, 2026 · 33 min
- S5E1: Goal Setting For 2026 · February 2, 2026 · 25 min
- S4E15: The 12 Step Artist's Way Workshop - Telling Your Story. · November 10, 2025 · 24 min
- S4E14: Selling Local – Start With One · October 20, 2025 · 38 min
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