Mastering Media Relations: 3 Key Rules for PR Success with Joe Buccino

Mastering Media Relations: 3 Key Rules for PR Success with Joe Buccino

May 27, 2026 · 36 min · Season 6 · Episode 20

About this episode

PR expert Joe Buccino shares invaluable lessons from his experience in media relations and crisis communication.

Send us Fan Mail Episode Summary: In this insightful interview, PR expert Joe Buccino shares invaluable lessons from his extensive experience in media relations, crisis communication, and the evolving landscape of journalism. Discover how to build trust with reporters, adapt to digital changes, and leverage AI without losing the human touch. Joe's BIO: Joe Buccino is a retired U.S. Army colonel and former Pentagon spokesman who advised senior leaders during some of the most high-stakes mome...

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Host: Robert Tornabene

Guest: Joe Buccino

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Organizations: U.S. Army, Pentagon

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