226 | Networking & Referral Building—Events, Retreats, and Relationship Marketing

About this episode

Desirée Adams discusses three approaches to referral building in the wedding industry, emphasizing the importance of strategic networking at different business growth levels.

Text the Wedding Planning Hotline In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth. If you’ve been wanting stronger r...

People in this episode

Host: Desirée Adams

Topics covered

• networking
• referral building
• wedding industry
• relationship marketing
• industry events
• curated retreats

Keywords

• networking
• referral building
• wedding planning
• relationship marketing
• industry events
• curated retreats

Mentioned in this episode

Organizations: Kinetic

Places: Inn at Perry Cabin

More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

• 227 | Building Venue Relationships—How I Became a Preferred Planner · June 8, 2026 · 22 min
• 225 | Are Content Creators a Must-Have or a Passing Fad? · May 18, 2026 · 18 min
• 224 | Lead Magnets, Blogging, and Email Marketing for Planners · May 11, 2026 · 21 min
• 223 | Content Creation—Hiring, Repurposing, & Social Media Trends · May 4, 2026 · 18 min
• 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it) · April 20, 2026 · 22 min
• 221 | Building and Using Standard Operating Procedures in Your Wedding Business · April 13, 2026 · 25 min