About this episode

Desirée Adams discusses three approaches to referral building in the wedding industry, emphasizing the importance of strategic networking at different business growth levels.

Text the Wedding Planning Hotline In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth. If you’ve been wanting stronger r...

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