Episode 448 – The Most Dangerous Place to Run a Dog Daycare… The Middle of the Market

About this episode

In this episode, Dom Hodgson discusses the importance of targeting affluent dog owners to grow profits in the dog daycare business.

Are you stuck in the middle of the market… busy, stressed, and still not making enough money? Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them? And what if the fastest way to grow your profits wasn't to take more dogs… but to deliberately attract more of those better clients? In this episode, I'm recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I'm unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog owners. Every time I get a room full of daycare and pet resort owners together, the same truth shows up — dramatic change usually comes from pulling just a few key levers, and it's almost never the lever owners think they should be focused on. Using a recent article about Disney's pricing strategy as a backdrop, I explain why trying to stay in the middle of the market is one of the most dangerous places to run a dog daycare. Disney has moved away from mass accessibility and toward higher spend per guest, fewer people in the parks, and a better overall experience. I believe the same shift is happening…

People in this episode

Host: Dom Hodgson

Topics covered

• dog daycare
• pet business
• affluent clients
• marketing strategy
• business growth

Keywords

• dog daycare
• pet business
• affluent clients
• Disney pricing strategy
• business growth

Mentioned in this episode

Organizations: Dog Daycare Success Academy, Disney

Places: Boston