About this episode

Malique Morris joins Peter to discuss the challenges Spanx faces in the wake of competition from Skims and the Kardashians.

Malique Morris joins Peter to examine the fall of Spanx, whose elastane stranglehold on the category loosened dramatically once the Kardashians and Skims entered the picture. Then Malique explains why so many retailers and fashion brands are looking outside the industry entirely to bring in executives from unrelated fields to overhaul their products and storytelling.

People in this episode

Host: Peter

Guest: Malique Morris

Topics covered

• fashion industry
• retail strategy
• brand competition
• executive hiring
• product innovation

Keywords

• Spanx
• Skims
• Kardashians
• fashion brands
• retail executives
• product storytelling
• industry overhaul

Mentioned in this episode

Organizations: Spanx, Skims, Kardashians

More episodes of The Powers That Be: Daily

• The People v. David Ellison · July 21, 2026 · 19 min
• Media Monday: Brian Tyler Cohen’s Media Gospel · July 20, 2026 · 26 min
• Occupy! An Unfinished Uprising, from Future Hindsight · July 18, 2026 · 40 min
• Bonta’s Trust Issues · July 16, 2026 · 16 min
• Apple Declares War On OpenAI · July 15, 2026 · 20 min
• Can the G.O.P. Survive Losing Lindsey? · July 14, 2026 · 20 min

Explore listener stats, chart rankings, contacts and more on the The Powers That Be: Daily podcast page.