The Justin Baldoni Video Worked Because It Didn't Look Like PR
About this episode
Molly McPherson analyzes Justin Baldoni's recent Instagram video and its unstrategic appearance as a successful PR move.
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic thing about the video is how unstrategic it looked, and in this episode I show you the receipts. I walk through every move the way I teach my own clients: the owned-channel play (stop fighting Meta's algorithm — bring the crisis to your channel), the o...
More episodes of The PR Breakdown with Molly McPherson
- What Everyone Missed About Graham Platner
- The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack
- The Coverup Always Outlives the Crisis
Explore listener stats, chart rankings, contacts and more on the The PR Breakdown with Molly McPherson podcast page.