About this episode

Marc Apicella discusses AI-powered tools for preconstruction with Gareth McGlynn.

Marc Apicella, Co-founder and CEO of Belidor, joins Gareth McGlynn at Advancing Preconstruction 2026 in Phoenix. A product designer by background with graduate research in recommendation systems at Google DeepMind, Marc is building AI-powered tools to take the friction out of scope generation and bid leveling in preconstruction. Discussion Highlights: Founding Story: A GC brother in upstate New York exposing the real pains of how the industry works, and why that became the foundation for Belidor. What Belidor Does: Scope generation from specs and plans in under 10 minutes, Building Connected integration, and bid leveling across any format. Knowledge Retention: Why the retirement wave is the core problem Belidor is solving, and the 30-year estimator hired back at 30% more as the reality check. Three Product Promises: User friendly, outputs linked to source documents, and reliable on bid day. Handling Change Resistance: Why estimating takes longer to master than almost any profession, and how Belidor builds around existing workflows rather than disrupting them. Data & the Five-Year Vision: SOC 2 compliant, historical data shareable to supercharge the platform, and a longer-term…

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Host: Gareth McGlynn

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