Transatlantic data flows, the CBPR and AI: A conversation with the International Trade Administration's Bill Guidera

Transatlantic data flows, the CBPR and AI: A conversation with the International Trade Administration's Bill Guidera

From The Privacy Advisor Podcast by Jedidiah Bracy, IAPP Editorial Director

March 27, 2026 · 31 min

About this episode

Bill Guidera discusses the current state of the EU-US Data Privacy Framework and its implications for international data flows.

The complexity and significance of international data flows have long been one of the major issues for privacy and digital responsibility professionals. In the last decade, two major frameworks - the EU-US Safe Harbor and EU-US Privacy Shield agreements - were both invalidated by the Court of Justice of the European Union. The EU-US Data Privacy Framework, however, remains intact, though it has faced one legal challenge in the last year. Bill Guidera, who serves as deputy assistant secretary in the U.S. International Trade Administration, leads a team that helps drive policy conditions for US digital, financial, supply chain and other service industries to innovate domestically and abroad. The team plays a significant role in administering and overseeing the DPF and plays a key leadership role on behalf of the US in the Global Cross-Border Privacy Rules Forum. IAPP Editorial Director Jedidiah Bracy caught up with Mr. Guidera to discuss how the DPF is faring, the Latombe legal challenge to the framework, as well as the latest updates to the CBPR Forum, recent reciprocal trade agreements with Argentina and Bangladesh, and the ITA's work in artificial intelligence. Here's what he…

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