Church Copywriting 101 (yes, it matters)

Church Copywriting 101 (yes, it matters)

From The Pro Church Tools Show with Brady Shearer by Pro Church Tools

April 1, 2026 · 32 min

About this episode

This episode discusses the importance of copywriting in church communication and how a Brand Voice Document can enhance intentionality.

Every email, caption, and announcement is copywriting - and it shapes your church's culture more than you think. Today, we'll show you how a simple Brand Voice Document can make all your communication more intentional. ============================= Table of Contents: ============================= 0:00 - Intro 6:23 - Voice Markers 14:36 - Writing *To* Specific People 22:29 - The Start Again Stories Framework IMPORTANT LINKS - Why Your Church Only Attracts One Type Of Person: https://youtu.be/k7ZZD_F9dn4 THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

People in this episode

Host: Brady Shearer

Topics covered

  • copywriting
  • church communication
  • brand voice
  • church culture
  • intentional communication

Keywords

  • copywriting
  • church culture
  • communication
  • brand voice
  • intentionality

Mentioned in this episode

Organizations: Nucleus, SocialSermons

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