River Fresh Farms Navigates Wet Veg Market Weather and Value-Added Innovation

River Fresh Farms Navigates Wet Veg Market Weather and Value-Added Innovation

July 13, 2026 · 38 min · Season 1 · Episode 596

About this episode

Patrick Kelly and Ross Ross discuss the challenges and innovations in the wet vegetable market with Dean Fawcett from River Fresh Farms.

Join Patrick Kelly and co-host Ross Ross as they welcome Dean Fawcett from River Fresh Farms to delve into the dynamic world of wet vegetables. Discover how this nimble, minority-owned company is tackling extreme weather, supply chain challenges, and expanding into value-added products. Tune in for insider insights on market trends, crop rotation, and the future of freshness in produce supply.

More episodes of The Produce Industry Podcast w/ Patrick Kelly

Explore listener stats, chart rankings, contacts and more on the The Produce Industry Podcast w/ Patrick Kelly podcast page.