Mr. Awesome on Building a Brand That’s You | S2E12

Mr. Awesome on Building a Brand That’s You | S2E12

From The Professional Experts Podcast by Jim Cathcart

July 9, 2025 · 43 min · Season 2 · Episode 12

About this episode

Jim Cathcart and Erik Swanson discuss building a personal brand and the strategies for long-term success in business.

What if your brand wasn’t just what you did—but who you are, out loud? In this episode of, Jim Cathcart with Erik Swanson—aka “Mr. Awesome”— dive into what it really takes to build a thriving, purpose-driven business as a professional expert. They talk mentorship, masterminds, and the intentional strategies that fuel long-term success. From Erik’s early days working with Brian Tracy to launching global speaker networks and high-impact masterminds, you’ll hear what separates charismatic energy from calculated excellence. Whether you’re a speaker, coach, author, or aspiring thought leader, this candid conversation delivers gold: stories from the road, lessons on building a brand that’s true to you, and a reminder that expertise—when nurtured with integrity and joy—can change the world. Plus, Jim and Erik share how to become a Certified Professional Expert and why proximity to greatness shapes who you become. About the Host: Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.8 million views, his 27 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual…

People in this episode

Host: Jim Cathcart

Guest: Erik Swanson

Topics covered

  • branding
  • mentorship
  • business strategies
  • professional development
  • entrepreneurship

Keywords

  • branding
  • mentorship
  • business
  • professional expert
  • entrepreneurship
  • success strategies

More episodes of The Professional Experts Podcast

Explore listener stats, chart rankings, contacts and more on the The Professional Experts Podcast podcast page.