About this episode

This episode focuses on Programmatic Performance Advertising, emphasizing the importance of teaching to learn.

I attended a performance advertising workshop hosted by Infillion MediaMath and it reminded me of something I truly believe: The best way to learn something is to teach it. So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising. Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more. New content every week. All month long. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing — it's the full vault plus all future trainings, recordings, and guides. Access it here: heleneparker/com/library 💻 Meet The Team: Hélène Parker –…

More episodes of The Programmatic Digest

• 200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker · July 21, 2026 · 40 min
• 198. Performance Advertising in Programmatic · July 14, 2026 · 2 min
• 199. How To Be A Performance Marketer in Programmatic Media · July 14, 2026 · 2 min

Explore listener stats, chart rankings, contacts and more on the The Programmatic Digest podcast page.