Alex Portillo - A Practical Guide to Creating Social Media Videos

Alex Portillo - A Practical Guide to Creating Social Media Videos

January 26, 2026 · 1h 37m · Season 3 · Episode 17

About this episode

Alex Portillo shares insights on creating effective social media videos by understanding audiences and maintaining authenticity.

Alex Portillo shares his insights on content creation, emphasizing the importance of understanding one's audience, the role of culture, and the impact of social media algorithms. He discusses the necessity of having systems in place to maintain consistency and creativity, while also highlighting the significance of authenticity and evolving content to engage effectively with audiences.

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