Ep929 | Cash-Based PT Clinic Owner Interview With Jay Salerno
About this episode
In this episode, Jay Salerno discusses his journey of building a successful cash-based physical therapy practice from a side hustle.
In this Clinic Interview Series episode, PT Biz coach Jaxie Meth sits down with Rainmaker graduate and Mastermind member Jay Salerno to discuss how he built Salerno Sports Therapy from a side hustle into a thriving sports performance physical therapy practice in Columbia, South Carolina. Jay shares lessons on marketing, sales, hiring, systems, leadership, and the mindset shifts required to grow beyond a solo-provider practice. About the Practice Salerno Sports Therapy is a performance-focused physical therapy practice serving runners, golfers, lifters, athletes, and active adults throughout the Columbia area. The practice emphasizes one-on-one care, exercise-first rehabilitation, sports performance, and helping people return to the activities they love stronger than before. In This Episode, You'll Learn Why Jay left the traditional healthcare model to start his own practice How he built momentum while working before and after his full-time job Why community involvement became his first successful marketing strategy How injury screens generated better results than workshops Why sales skills are essential for clinic growth How documenting systems made hiring possible The benefits…
More episodes of The P.T. Entrepreneur Podcast
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- Ep937 | How To Understand Profit In Your Clinic
- Ep936 | Are You Feeling Guilty About Your Clinic's Success?
- Ep935 | 3 Ways To Reduce The Admin Burden In Your Cash-Pay Clinic
- Ep934 | What an Old Steel Town Taught Me About the Future of PT
- Ep933 | Cash-Based PT Clinic Owner Interview With Morgan Rodriguez
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