Mumsnet's Sue Macmillan on how AI has changed everything

About this episode

Sue Macmillan discusses how Mumsnet is leveraging AI for improved business practices.

Welcome to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week features an interview with Mumsnet CEO Sue Macmillan speaking about how the 25-year old parenting forum is harnessing AI to power stronger pitches, deliver more actionable insights to brand partners and tighten internal management procedures. Sue described how she has made her own custom GPTs, why she feels that for managers to understand AI they have to use it themselves, and how we need to see it more as an electric bike than a self-driving car. Read the key takeaways from this session, find our weekly newsletter and more on voices.media

People in this episode

Host: Media Voices

Guest: Sue Macmillan

Topics covered

• AI in media
• parenting forums
• business insights
• technology adoption
• management procedures

Keywords

• AI
• Mumsnet
• Sue Macmillan
• parenting
• business insights
• technology
• management

Mentioned in this episode

Organizations: Mumsnet, Flashes & Flames, Media Voices

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