About this episode

Jo Blackwell discusses strategies for building a writing brand using YouTube and Substack, particularly for women over 50.

Jo Blackwell is a writer, podcaster, researcher, and personal brand builder whose work centers on helping women over 50 rethink aging. After raising four children, navigating perimenopause, and spending 14 years as a professional portrait and brand photographer, Jo founded the Midlife Movement in 2018 to share the latest science on aging — challenging the outdated cultural narratives that tell women their best years are behind them. Her books include Oh Crap, I'm 50, 50 Facing 50 (a BBC-featu...

People in this episode

Host: Teddy Smith

Guest: Jo Blackwell

Topics covered

• YouTube
• Substack
• writing brand
• personal branding
• aging
• women over 50

Keywords

• YouTube
• Substack
• writing brand
• personal branding
• aging
• women over 50
• Jo Blackwell

Mentioned in this episode

Organizations: Midlife Movement

Books & works: Oh Crap, I'm 50, 50 Facing 50

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