Ep. 89 Jeff Gomez: The Hidden Genius Behind Avatar & Spider-Man Success
About this episode
Jeff Gomez discusses the evolution of storytelling in the digital age and his journey in transmedia storytelling.
Jeff Gomez, CEO of Starlight Runner & architect behind Marvel, Spider-Man, & Pirates of the Caribbean transmedia universes and more, reveals how storytelling is evolving in the digital age & why narrative shapes reality. In this profound conversation, Jeff shares his journey from a traumatic childhood in 1960s NYC to becoming the pioneer behind transmedia storytelling for the world's biggest franchises. Discover how Jeff's early escape into Japanese media like Godzilla laid the foundation for his revolutionary approach to creating interconnected story worlds across multiple platforms. Jeff reveals the shift from the traditional hero's journey to what he calls "collective journey narratives" - a storytelling model designed for our interconnected world. He explains how this approach has not only transformed entertainment but has been applied to address real-world crises in Colombia, Mexico, and Afghanistan. Learn why Jeff believes AI will dramatically change how stories are created while potentially threatening authentic human connection. The conversation explores why world-building comes before character development in transmedia, why Hollywood often treats IP as a…
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