Ep 90. Fabian Nicieza: Deadpool’s Co-Creator on AI, Storytelling & Saving Creativity
About this episode
Fabian Nicieza discusses the future of storytelling, the impact of AI on creativity, and the importance of enduring characters in this insightful episode.
Deadpool’s co-creator Fabian Nicieza on storytelling's future, AI’s threat to creativity, and why characters still save lives. In this powerful and wide-ranging episode, Deadpool co-creator Fabian Nicieza joins Peter Bell on the Purpose Made podcast to talk about what it really means to build enduring characters and what’s being lost in today’s race toward AI-driven content. Fabian reflects on four decades in storytelling, from Marvel's golden era to transmedia’s unrealised promise, and shares the emotional weight of creating characters that help people navigate trauma, cancer, and loss. He also dives deep into the creative and moral challenge AI poses to future generations of artists. This isn’t just an industry conversation, it’s a human one. Whether you’re a writer, founder, or fan of good stories, this is the episode that challenges you to ask: What kind of world are we building? Timestamps: 00:00 – Introduction: From Marvel to Deadpool 04:32 – Deadpool’s origin and emotional impact 12:15 – The evolution of storytelling (simplicity to complex simplicity) 18:40 – The Deadpool effect: humour + trauma = healing 28:55 – AI and the end of creativity 43:00 – Transmedia: Dream vs…
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