946 | LIVE from RISE Elevate

About this episode

Rachel Hollis interviews entrepreneur Cassey Ho about her journey in building a successful brand from a simple YouTube video.

Want to attend a RISE Event? Find out about our upcoming sessions: https://msrachelhollis.com/events/ This episode of The RHP features a live conversation between Rachel Hollis and entrepreneur Cassey Ho, recorded at Rise Elevate in Austin, Texas. Cassey shares how she unintentionally built a massive brand from a simple YouTube fitness video into companies like POPFLEX and a Target partnership. She emphasizes that her success came not from strategy but from consistently creating high-quality, passion-driven content and listening closely to her community. The conversation dives into practical entrepreneurship lessons, including the power of storytelling in marketing, the importance of trusting instinct alongside data, and the realities of scaling a business. Cassey also recounts her viral pirouette skort design, the challenges of fast-fashion copycats, and how she turned a frustrating legal battle into an innovative, mission-driven upcycling initiative that empowered other designers and engaged her audience. Throughout, she highlights resilience, creativity, and authenticity as key drivers of growth, encouraging listeners to focus on building something meaningful, adapt to…

People in this episode

Host: Rachel Hollis

Guest: Cassey Ho

Topics covered

• entrepreneurship
• storytelling
• branding
• resilience
• content creation

Keywords

• entrepreneurship
• Cassey Ho
• branding
• storytelling
• content creation
• resilience
• upcycling

Mentioned in this episode

Organizations: POPFLEX, Target

Places: Austin, Texas

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