About this episode

Matt Chittim discusses the state of endurance sports and race trends with Bob Bickel from RunSignup.

In this episode, I dive into the latest insights from RunSignup’s midyear report on the endurance race industry and how demographic shifts along with marketing strategies are shaping running events today. Bob Bickel shares comprehensive data on race registration patterns, growth sectors, and innovative marketing approaches, offering valuable lessons for race directors, marketers, and enthusiasts alike. Main Topics: Demographic shifts in race participation, especially younger runners and under-18 registration The influence of race size, timing, and marketing strategies on registration patterns How travel, community engagement, and youth programs are driving growth Effective marketing tactics: team building, referral programs, and community connections Gender and age participation trends, highlighting increased female participation and younger demographics Race categorization and the importance of timely registration data for planning RunSignup’s Knowledge Base and Industry Reports - https://runsignup.com/knowledge-base Read the 2026 Midyear Race Trends Report - https://info.runsignup.com/2026/06/22/2026-midyear-race-trends-update/ Sponsors Mount to Coast - Explore the H1, one the…

People in this episode

Host: Matt Chittim

Guest: Bob Bickel

Topics covered

• endurance sports
• race trends
• demographic shifts
• marketing strategies
• registration patterns
• community engagement
• youth programs

Keywords

• endurance race industry
• race registration
• growth sectors
• effective marketing
• gender trends
• youth participation
• community connections

Sponsors

Mount to Coast, Tailwind Nutrition

Mentioned in this episode

Organizations: RunSignup

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