102. Beyond the Ledge – how one business combined its superpowers to be greater than the sum of its parts

From The Real Solutions Business Podcast by Godfreys Law

January 22, 2026 · 55 min · Season 4 · Episode 102

About this episode

Jason Lennie discusses the consolidation of his brand agency and press, sharing insights on brand positioning and service offerings.

On the first podcast for 2026 I am joined by Jason Lennie the founder and director of Beyond the Ledge Brand Agency. Jason is a brand strategist and storyteller with more than 15 years’ experience across marketing, design, web and publishing. Since founding his brand studio in 2009 Jason has expanded his expertise through running a print and promotions franchise. Jason talks to me about the differing offerings or strands that sit under the umbrella of his businesses service offerings and how with a dose of reflection over the Christmas break led him to some important deep-seated realisations about the pillars of his business, their importance and how they tended to compete for attention with his target marketing. Jason talks me through his process of getting really clear about what he does and how he presents that story to his potential customers. As a result of these reflections Jason realised the power of combining Ledge Brand Agency and Beyond the Ledge Press into one cohesive whole under the moniker ‘Beyond the Ledge’. There are some interesting insights in his thinking and the reasons behind the consolidation. I think these insights will be of value to many business owners…

People in this episode

Host: Godfreys Law

Guest: Jason Lennie

Topics covered

brand strategy
business consolidation
entrepreneurship
marketing
service offerings

Keywords

brand agency
business strategy
marketing
entrepreneurship
service positioning

Mentioned in this episode

Organizations: Beyond the Ledge Brand Agency, Beyond the Ledge Press

Books & works: comic books