About this episode

Nabilah Chivelkar discusses operational noise and its impact on customer satisfaction and business efficiency.

I am joined by Nabilah Chivelkar from Thryv Australia and New Zealand. Nabilah is a Senior Sales Effectiveness Coach and works with small businesses to improve how they operate, communicate, and ultimately deliver for their customers. Nabilah joins me to talk about what she describes as “operational noise” the day-to-day inefficiencies, systems, and processes that quietly erode time, energy, and customer experience. We explore how this shows up in real businesses and the impact it can have on trust, momentum, and growth. We also discuss the growing gap between what businesses think they are delivering and what customers are actually experiencing, and the increasing level of “invisible work” customers now expect, from fast responses through to seamless communication. Nabilah shares practical insights on where business owners should focus their time and energy, how simplifying operations can actually unlock growth, and what small changes can make the biggest difference. This is a really valuable conversation for any business owner feeling stretched or looking to improve how their business runs behind the scenes. I really enjoyed this one.

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