About this episode

Michael Dargie interviews Robert Schmidt about branding, fear, and the importance of being bold in business.

"Awesome hides on the other side of fear." In this episode, Michael Dargie talks with Robert Schmidt—brand strategist, educator, and senior skydiving instructor based in Calgary, Alberta. Robert runs a national brand strategy firm called Box, where he helps organizations figure out who they are, what they stand for, and how to connect with the people that matter most. This episode is sponsored by my new book BRANDJITSU , helping you find, shape, and share your story with the world. Robert's superpower? Helping brands be something for someone—not everything to everyone. He shares the importance of finding your unique point of view, creating internal alignment, and building brand from the inside out. With clients across Canada and team members as far away as Beirut, Robert's work is as global as it is grounded. They talk about how COVID reshaped his business, why teaching adult learners lights him up, and how skydiving became both a metaphor and a mindset. With over 1,000 jumps under his belt—including future plans to jump over the pyramids of Giza—Robert explains why fear is often the final gate before true awesomeness. They also cover his upcoming book about why brand deserves a…

Sponsors

BRANDJITSU

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