EP41: Melissa Baer - The Future of Regenerative Food Brands
About this episode
Melissa Baer discusses the intersection of regenerative design and business, emphasizing the importance of storytelling and technology in promoting sustainable food brands.
"And so the whole global food system is just set up to not see the good guys and not allow consumers to see the good guys." Regenerative design thrives at the intersection of ecology and economics. It's not just about restoring soil or ecosystems—it's about creating systems that are financially viable, scalable, and rooted in long-term thinking. True regeneration requires aligning values with business models, ensuring that environmental restoration is supported by strong branding, communication, and market positioning. Melissa Baer shares how her journey from farming to entrepreneurship led her to focus on closing the gap between regenerative projects and the modern tools needed to grow them. She highlights the importance of storytelling, marketing, and technology in helping regenerative initiatives reach wider audiences and secure sustainable funding, emphasizing that many projects struggle not from lack of vision, but from lack of infrastructure. Melissa is the CEO of Backstory with 20 years of experience across food and tech. She was one of the first to sell organic meat online in Canada and now provides software development services to leading agriculture brands in New…
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- EP44: Allan Savory – Why We're Solving The Wrong Problems
- EP43: Eli Moraru - Rebuilding Food Access From The Ground Up
- EP40: Bill Reed - Beyond Sustainability: The Regenerative Shift
- EP39: Ankit Todi - The Business Case for Climate Action in Manufacturing, Energy, and Agriculture
- EP38: Norie Huddle - The Butterfly Effect
- EP37: Leo Rivera - The Next Generation Perspective On Regenerative Design & The Future Of The Planet
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