EP45: Longevity Won't Save You. The Soil Might | Amy McDonald
About this episode
Amy McDonald discusses the importance of soil health over longevity biohacks in the wellness industry.
"We can't live longer and better without the planet being healthy." The longevity industry has spent a decade and a fortune chasing biohacks, diagnostics and supplements. Amy McDonald has watched all of it from inside the wellness world — and her argument is not that longevity is wrong, but that it has been looking in the wrong direction. The real answer, she suggests, was always in the soil. McDonald is the founder of Under a Tree, a regenerative wellness consultancy now in its twenty-first year, and her story is the throughline. A permaculture garden on the Baja coast in the early 1990s that moved guests to tears. A formative stretch at Miraval, where mindfulness — not architecture — built the brand. And a cautionary chapter at El Monte Sagrado in Taos: one of the most visionary sustainable properties ever built, lost not for lack of money or vision but for lack of market research and a working airport. From that heartbreak came the principle she now lives by — build the business model before you build the building. It's a conversation about doing good and doing well at the same time. McDonald is refreshingly clear that regenerative places have to be profitable, that…
People in this episode
Host: Matthieu Mehuys
Guest: Amy McDonald
Mentioned in this episode
Organizations: Under a Tree, Miraval, El Monte Sagrado
Places: Baja, Taos
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