
The Dog Days of Startup Life:How Courtney Honda and Slava Borisov Built Pupte - Episode 81
From The Reluctant Entrepreneur Podcast by Mike Konrad
May 8, 2026 · 1h 3m
About this episode
Courtney Honda and Slava Borisov discuss how they built Puptqe, a pet business focused on community and experiences rather than just products.
You know, sometimes the best business ideas don’t start with spreadsheets, market research, or a carefully written business plan. Sometimes they start with something much simpler. A passion. A community. Or in today’s case… a love of dogs. Now the pet industry is enormous. In the United States alone it’s well over a hundred billion dollars a year. But despite that massive market, many pet businesses still look pretty much the same. Retail shelves, products on hooks, and a checkout counter. But what if a pet business wasn’t just a place to buy things for your dog? What if it was a place designed around the relationship between dogs and their humans? A place built around community, experiences, and connection. That’s exactly the idea behind Puptqe. Today I’m joined by Courtney Honda and Slava Borisov, the founders of Puptqe, a fast-growing brand that’s rethinking what a pet business can be. Instead of focusing only on products, they’ve created a space where dog lovers gather, socialize, attend events, and celebrate the bond we share with our four-legged companions. But like most entrepreneurial stories, the road from idea to reality wasn’t perfectly straight. It required risk…
People in this episode
Host: Mike Konrad
Guests: Courtney Honda, Slava Borisov
Topics covered
- startup life
- pet industry
- community building
- entrepreneurship
- business innovation
Keywords
- startup
- pet business
- community
- entrepreneurship
- Puptqe
- dog lovers
- business ideas
Mentioned in this episode
Organizations: Puptqe
Places: United States
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