EP#89 David Bragg | Inside UDR Apartment REIT

EP#89 David Bragg | Inside UDR Apartment REIT

June 18, 2026 · 58 min

About this episode

Jay Parsons interviews David Bragg about UDR's history and current trends in the rental housing market.

Rental housing economist Jay Parsons dives deep with UDR, America's longest-running apartment REIT, sharing the story from UDR's founding as a small Virginia operator in the 1970s to its growth into an S&P 500 company — and the many turns along the way. UDR's chief financial officer, David Bragg, joins the podcast and covers a wide range of topics from thoughts on the AvalonBay/Equity Residential merger to stock buybacks to managing apartments without leasing staff on site. Additionally, Jay gives his take on the big headline of the week: The U.S. Senate and House reached agreement on the ROAD to Housing Act, clearing its path to passage. What does that mean for single-family rentals and build-to-rent? Jay summarizes the legislation and its potential impact. Also, Jay shares the latest Census data on multifamily starts, and why you should take that data with a heavy grain of salt.

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