Retail Growth Through Data: Email & SMS Marketing Secrets with Intuit Mailchimp

About this episode

Catherine Erdly discusses email and SMS marketing strategies with Ali Wood from Intuit Mailchimp, focusing on data-driven approaches for independent retailers and e-commerce brands.

If you're sending the same email to everyone on your list and wondering why it's not driving the sales you expected, this episode is for you. I'm Catherine Erdly , and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality. In this episode I'm sitting down with Ali Wood from Intuit Mailchimp to get practical about how independent retailers and e-commerce brands can get dramatically more from their email and SMS marketing — using data they already have. We talk about why fragmented data is costing retailers real money, how segmentation can transform your customer relationships, and why the retailers who win over the next few years won't be the ones with the biggest budgets — they'll be the ones who are smartest with their data. In this episode you'll hear about: Why sending the same message to your whole list is leaving money on the table How to use customer lifetime value and buying propensity to automate smarter campaigns The power of combining email and SMS — including a 22x ROI stat from SMS alone, and 41x when Shopify data is in the mix Creative ways to collect richer customer data through quizzes, pop-ups and behavioural signals…

People in this episode

Host: Catherine Erdly

Guest: Ali Wood

Topics covered

• email marketing
• SMS marketing
• data segmentation
• customer relationships
• retail strategies

Keywords

• email marketing
• SMS marketing
• data segmentation
• customer lifetime value
• retail growth
• marketing strategies
• customer data

Mentioned in this episode

Organizations: Intuit Mailchimp, Shopify

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