The 4-Step Sales Strategy Every Independent Retailer Needs
About this episode
Catherine Erdly discusses a four-step sales strategy to help independent retailers overcome quiet sales periods and regain confidence in their business.
Sales are quiet, and you've already decided it's your fault. It isn't. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . Every retailer I have ever worked with has quiet weeks — including the multi-billion businesses. The only real difference is that they have enough stores and enough channels for the inconsistency to smooth itself out. When it's just you, one shop, one website, a couple of marketplaces, there is nothing to smooth it out. So a slow Tuesday doesn't feel like a slow Tuesday. It feels like evidence. Evidence that people have stopped buying, that your marketing has stopped working, that you have somehow lost your touch. This is the single biggest confidence killer in independent retail, and it has almost nothing to do with your products. It's what happens when you run a business without a plan: a good week means you've cracked it, a bad week means it's all falling apart, and you spend the year strapped into an emotional rollercoaster you never bought a ticket for. Most retailers respond by either setting wildly optimistic goals with no route to hitting them, or quietly setting no goals at all because a missed target feels worse than…
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