Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales
About this episode
The episode discusses data-driven strategies to boost retail conversion rates with insights from Gareth Johns of TruRating.
S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights Season Two of The Retail Razor: Data Blades opens with a sharp focus on the retail metric that makes or breaks growth: conversion rates . Hosts Ricardo Belmar and Casey Golden sit down with Gareth Johns , Chief Data Officer at TruRating , to reveal how real-time shopper feedback and data-driven insights are helping retailers unlock millions in revenue. In this episode, you’ll discover: Why conversion is the biggest untapped retail growth opportunity. The flaws in exit surveys, QR codes, and focus groups . How staff availability and customer expectations directly impact sales. A footwear case study that drove an 8% lift in conversion and unlocked $16.7M in revenue . Practical steps to increase in-store conversion rates and improve customer experience . If you’re a CMO, COO, or CEO looking to optimize retail performance , this episode delivers conversion strategies you can act on today. Don't forget to like and subscribe to The Retail Razor: Data Blades for more episodes on customer experience, retail marketing, AI in retail, and data‑driven transformation! Subscribe to the Retail…
More episodes of The Retail Razor: Data Blades
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- Retail Data Readiness: Why Retail & CPG Can’t Scale AI
- Data, AI & the Customer Experience Gap - Rewriting the Marketing Playbook
- Proven Data-Driven Retail Tactics for Higher Average Transaction Value
- Is Retail Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns
- Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
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