Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales

About this episode

The episode discusses data-driven strategies to boost retail conversion rates with insights from Gareth Johns of TruRating.

S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights   Season Two of The Retail Razor: Data Blades opens with a sharp focus on the retail metric that makes or breaks growth: conversion rates . Hosts Ricardo Belmar and Casey Golden sit down with Gareth Johns , Chief Data Officer at TruRating , to reveal how real-time shopper feedback and data-driven insights are helping retailers unlock millions in revenue.   In this episode, you’ll discover: Why conversion is the biggest untapped retail growth opportunity. The flaws in exit surveys, QR codes, and focus groups . How staff availability and customer expectations directly impact sales. A footwear case study that drove an 8% lift in conversion and unlocked $16.7M in revenue . Practical steps to increase in-store conversion rates and improve customer experience .   If you’re a CMO, COO, or CEO looking to optimize retail performance , this episode delivers conversion strategies you can act on today. Don't forget to like and subscribe to The Retail Razor: Data Blades for more episodes on customer experience, retail marketing, AI in retail, and data‑driven transformation! Subscribe to the Retail…

People in this episode

Hosts: Ricardo Belmar, Casey Golden

Guest: Gareth Johns

Topics covered

• retail conversion
• data-driven strategies
• customer experience
• revenue growth
• retail metrics

Keywords

• conversion rates
• retail growth
• shopper feedback
• customer expectations
• in-store conversion

Mentioned in this episode

Organizations: TruRating

More episodes of The Retail Razor: Data Blades

• The Augmented Associate: Why AI-Ready Retailers Are Hiring More · June 5, 2026 · 32 min
• Shelf Intelligence Reality Check: Why Only 9.1% of Retailers Are Ready · May 14, 2026 · 49 min
• Agentic AI Has Arrived: What Retail & CPG Marketers Must Do Next · March 20, 2026 · 26 min
• Retail Data Readiness: Why Retail & CPG Can’t Scale AI · March 6, 2026 · 22 min
• Data, AI & the Customer Experience Gap - Rewriting the Marketing Playbook · February 19, 2026 · 25 min
• Proven Data-Driven Retail Tactics for Higher Average Transaction Value · December 17, 2025 · 21 min