Andrew Dodd on 20 Years in the Bike Industry: Truths, Reviews & The State of MTB
From The Ride Companion by TRC Media House
March 25, 2026 · 2h 9m
About this episode
Andrew Dodd shares insights from his 20 years in the bike industry, discussing the evolution of mountain biking and the impact of media on the industry.
Andrew Dodd aka Doddy is the podcast! Doddy is a man who has lived through every era of mountain bike media, from the golden age of print magazines at MBUK to YouTube with Global Mountain Bike Network and now working inside the industry with Mondraker. We dive deep into the evolution of mountain biking, how bike media really works behind the scenes, and why the modern bike industry might be overcomplicating things. Doddy shares untold stories from his time testing thousands of bikes, what it was like reviewing products when magazines could make or break brands, and how the rise of YouTube, TikTok and influencers has completely changed the landscape. We also get into why modern bikes might be 'too much', the truth about bike reviews (then vs now), the explosion of content and how it affects riders, e-bikes, gravel bikes and industry trends, burnout from working in bike media, what actually makes mountain biking fun and much more. This is one of the most insightful conversations we've had about the bike industry — from someone who's seen it all, we hope you enjoy it! Episode Sponsors:- - Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk - WORX → 15% off with…
People in this episode
Guest: Andrew Dodd
Topics covered
- mountain biking
- bike media
- product reviews
- industry trends
- content creation
- e-bikes
- gravel bikes
Keywords
- mountain bike media
- bike reviews
- industry evolution
- content explosion
- modern bikes
- influencers
- burnout
Sponsors
Mudhugger, WORX, Manta Sleep, Kecks
Mentioned in this episode
Organizations: MBUK, Global Mountain Bike Network, Mondraker
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