Gravel, Grit and the Economics of Modern Cycling With Joe Laverick

About this episode

Anthony Walsh interviews Joe Laverick about the modern cycling world, focusing on gravel racing and its economics.

Go check out our FREE Skool community, it's got amazing tools in there and a thriving community of cyclists - https://www.skool.com/roadman/about In this episode, Anthony sits down with Joe Laverick to unpack the modern cycling world — Joe opens up about life as a privateer, the economics of gravel racing, race safety, sponsorship, and why storytelling may now matter more than podiums. One of the tools you will have heard Anthony chat about in this podcast is Training Peaks. Without this platform we can't get into the detail required to pricesly train within zones. If you want to go and check out this incredible training tool go to ⁠ ⁠⁠⁠⁠⁠https://bit.ly/4qWyEKK⁠⁠⁠⁠⁠ ⁠ and use ROADMAN – 20% off an annual TrainingPeaks Premium subscription ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Parlee Cycles ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Whether it's a tough day, a gruelling training session, an epic road trip or sitting on the side of the road, exhausted and wondering how you'll get to the top... The answer is regularly to just get back in the saddle and ride. Ride The F...ing Bike. RTFB!" Go check out their amazing bikes at https://www.parleecycles.com/…

People in this episode

Host: Anthony Walsh

Guest: Joe Laverick

Topics covered

• gravel racing
• cycling economics
• race safety
• sponsorship
• storytelling in sports

Keywords

• gravel racing
• cycling
• sponsorship
• race safety
• Training Peaks

Sponsors

Parlee Cycles, 4Endurance

Mentioned in this episode

Organizations: Training Peaks, BIKMO

More episodes of The Roadman Cycling Podcast

• How I Won The Hardest Unbound In Years - Mads Würtz Schmidt · June 12, 2026 · 53 min
• Pogacar & Vingegaard's Form, Fitness, Fatigue - How You Can Do The Perfect Taper Like World Tour Riders · June 9, 2026 · 11 min
• Armstrong Was Erased. So Why Wasn’t Ullrich? · June 3, 2026 · 15 min
• Inside Cycling Ireland: Crisis, Reform and the Road Ahead With CEO James Quilligan · June 3, 2026 · 1h 38m
• What It Takes To Win Ireland’s Hardest Bike Race · June 2, 2026 · 1h 7m
• The Reality of Racing Ireland’s Hardest Stage Race · May 27, 2026 · 21 min