What Does Stoke Footwear Mean For The Outdoor Industry?

About this episode

The episode discusses the implications of Stoke Footwear's launch and recent industry headlines.

Today on The Rock Fight Colin, Eoin Comerford and Producer Dave talk about some recent headlines to come out of the outdoor industry including recent comments made by some of the industry's more notable CEO's. For the Lightning Round they do quick hits on J Crew, JD Sports, and OR's new athlete team. Then they unpack the launch of Stoke Footwear , a running-inspired shoe brand built for “real American men” that’s already landed in hundreds of retail doors. Is this smart retail validation, or another case of active heritage being repackaged for a different audience? Lastly for The Parting Shot, Colin takes aim at the promotion of Alex Honnold's next big thing. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .

People in this episode

Host: Colin

Guests: Eoin Comerford, Producer Dave

Topics covered

• outdoor industry
• footwear
• retail
• active heritage
• athlete promotion

Keywords

• Stoke Footwear
• outdoor industry
• retail validation
• Alex Honnold
• running shoes

Mentioned in this episode

Organizations: J Crew, JD Sports, OR

Products: Stoke Footwear

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