How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone

How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone

June 11, 2026 · 34 min · Episode 670

About this episode

Kody Landals shares how he transformed his roofing business to achieve $2,000,000 in monthly sales through phone sales instead of traditional methods.

Most roofing contractors believe there are only two ways to sell a roof: 1) Get a lead. 2) Sit at the kitchen table. Kody Landals proved there's a third. After building a roofing company around solar partnerships, the industry shifted overnight. More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem. Instead of doubling down on the traditional model, Kody built a system that allowed homeowners to buy roofs over the phone. No kitchen table. No 2-hour in-home presentations. No driving across town for every estimate. The result? His company scaled to over $2,000,000 per month in roofing sales while dramatically reducing operational complexity. In this interview, Kody breaks down: • The exact moment that forced him to reinvent his business • How he sells roofs without traditional in-home appointments • The process homeowners actually prefer today • The systems that made scaling possible • Where contractors could start if they want to test this model Whether you decide to implement phone sales or not, this conversation will challenge some assumptions you may have about how roofing companies can grow in today's market…

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