Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make

Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make

March 23, 2026 · 22 min · Episode 657

About this episode

In this episode, Adam Bensman discusses common branding mistakes roofers make with marketing expert Jim Ahlin.

Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/ --- Many roofers have been convinced that ‘branding’ is investing. But in reality, they are practically lighting money on fire. Knowing what branding is, and what it isn’t… Well, that’s the first place to start. So I sat down with marketing expert Jim Ahlin for a brutally honest conversation. We uncovered the most expensive ‘branding moves’ that roofers are making right now. ============= FREE TRAINING CENTER https://adamsfreestuff.com/ FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/ GET MY BOOK https://a.co/d/7tsW3Lx GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job CONTACT Email: help@rsra.org Call/Text: 303-222-7133 PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :) FOLLOW ADAM BENSMAN https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/ #roofstrategist…

People in this episode

Host: Adam Bensman

Guest: Jim Ahlin

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Mentioned in this episode

Organizations: Roofing & Solar Reform Alliance, Roof Market Report

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