About this episode

Ross Simmonds discusses the importance of visibility in LLMs and shares five strategies to enhance AI search marketing.

In this episode of The Ross Simmonds Show, Ross breaks down why showing up in LLMs like ChatGPT, Claude, and Perplexity is the biggest marketing shift of our time and why treating it like SEO 2.0 is a losing strategy. He walks through five practical plays to build citation authority, dominate AI visibility, and engineer the kind of distribution leverage that compounds long after you press publish. Key Takeaways and Insights: 1. The Shift from SEO to GEO - In 2018, Reddit was dismissed. In 2026, it powers over 60 percent of bottom-funnel LLM citations. Google, OpenAI, and Anthropic are actively licensing and training on Reddit data. - Most teams are still optimizing for keywords and backlinks. GEO rewards authority, citations, and entity strength. The game has changed and the old playbook will not save you. 2. Play 1: Build a Citation Stack with Original Research - LLMs prioritize strong signals. Non-commodity content, original data, research, and clear POV outperforms generic blog posts every time. - Make every stat screenshot-friendly and quotable. Pitch your research to publications already cited in LLMs to compound authority and become the source models reference. 3. Play 2…

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