RSS 59: AI Scales What You've Already Got: Matt Symes on Rewiring How You Operate
About this episode
Ross Simmonds interviews Matt Symes about the importance of fixing workflows before implementing AI in business.
In this episode of The Ross Simmonds Show, Ross sits down with Matt Symes, founder of Symplicity, to unpack why AI transformation fails when companies focus on tools, data, or privacy before fixing broken workflows. Matt shares a practical, workflow-first approach to using AI for sales, marketing, leadership, and business growth while helping founders avoid scaling chaos faster. Key Takeaways and Insights: 1. Why AI Won’t Fix a Broken Business - Matt explains why the “data problem” is often a stall tactic, not the real blocker to AI ROI. - Companies need to start with outcomes and workflows before buying AI tools or hiring AI leaders. - AI scales what already exists so broken systems become faster, messier, and more expensive if left unaddressed. 2. Workflow-First AI Transformation - The best first AI use case is a repetitive, time-consuming workflow that matters but does not create much strategic value. - Matt shares how an AI-powered dossier workflow replaced 10–15 hours of weekly admin work with an automated research process. - Leaders should identify the biggest business constraint—sales, marketing, delivery, or operations and use AI to improve that specific workflow. 3…
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