Loewe’s Jack McCollough and Lazaro Hernandez On Their First Menswear Collection and the Loewe Craft Prize
About this episode
Jack McCollough and Lazaro Hernandez discuss their transition to Paris and their first menswear collection for Loewe, along with the Loewe Craft Prize.
It’s been one year since Jack McCollough and Lazaro Hernandez moved to Paris to take on the role of creative director at the craft-focused brand Loewe, and the duo is still adjusting to their new life in the City of Lights. “I'd hardly call us Parisians,” McCollough said. “We've got a lot of work to do with our French.” Linguistic obstacles aside, the pair has already made a big impression with their first two collections, which Hernandez sums up as “taking those codes of American sportswear—like the T-shirt, the jean, the bomber jacket—and then putting them through the filter of high craft, specifically leathercraft.” They’ve swiftly established principles for their tenure: poppy colors, trompe l’oeil fabric innovations, and sleek silhouettes that marry their American point of view to Loewe's technical capabilities. McCollough and Hernandez made their names two decades ago with their line Proenza Schouler, which helped shape the downtown cool-girl uniform of the era: casual yet elevated, arty without being pretentious. They were very much a part of the fabric of New York’s fashion scene, so it was something of a shock when it was announced that they would decamp to Paris for…
People in this episode
Guests: Jack McCollough, Lazaro Hernandez
Topics covered
- menswear collection
- Loewe Craft Prize
- American sportswear
- Paris fashion
- creative direction
Keywords
- Loewe
- menswear
- Jack McCollough
- Lazaro Hernandez
- fashion
- craft
- Paris
- Proenza Schouler
- American sportswear
Mentioned in this episode
Organizations: Loewe, Proenza Schouler
Places: Paris, City of Lights
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