Hydrox: Oreo's Inspiration and Victim
About this episode
The episode discusses the story of Hydrox, a cookie brand overshadowed by Oreo, highlighting the challenges faced by small businesses in the face of larger competitors.
In a cautionary tale for all of today’s artisanal food-makers, a small bakery sees its innovative new cookie concept copied by a much larger rival. Losing market share is bad enough but being transformed in the public imagination from original to knockoff may sting even more.
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