About this episode

Russell Brunson discusses the return of Funnel Hacking Live with a focus on AI and the evolution of the event over the years.

A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doing a one-time-only encore called Funnel Hacking Live AI! In this episode I take you all the way down memory lane — every FHL from that terrifying first room in Vegas back in 2015 to the last dance — tell you the real reasons we ended it, and explain why AI is the one thing that pulled me back to do this one final time. Key Highlights: ◼️Why I ended Funnel Hacking Live — not because it failed, but because it succeeded… plus the parts nobody talks about (an eleven-presentation marathon, a budget that ballooned past $6 million, and needing space to build what’s next) ◼️The full ten-year timeline — from 600 people and a Ferrari giveaway in Vegas (2015) to the first Two Comma Club award in Dallas, the week-before-Covid Orlando event, and Tony Robbins going seven hours straight ◼️Why AI changed…

More episodes of The Russell Brunson Show

• You’re Only One Funnel Away: The Backstory Behind ClickFunnels - #Success - Ep. 137 · July 20, 2026 · 58 min
• Come Hang Out Backstage! My New Platform (and the First-Ever Q&A) | #Marketing - Ep. 136 · July 13, 2026 · 40 min
• One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135 · July 6, 2026 · 54 min
• The $1,500 Dan Kennedy Course That Quietly Changed My Business | #Success - Ep. 133 · June 22, 2026 · 12 min
• The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) | #Marketing - Ep. 132 · June 15, 2026 · 11 min

Explore listener stats, chart rankings, contacts and more on the The Russell Brunson Show podcast page.