From Two Sales Per Year to Over 100 Qualified Appointments Per Month | Eric Samson - 1990

From Two Sales Per Year to Over 100 Qualified Appointments Per Month | Eric Samson - 1990

From The Sales Evangelist by Donald C. Kelly

April 3, 2026 · 29 min · Episode 1990

About this episode

Eric Samson shares his journey from inconsistent sales to establishing a reliable system for generating qualified appointments.

Sometimes selling comes at the most unexpected moments in life. As an entrepreneur you’re selling your business to customers and you need to go from zero to hundreds fast. Eric Samson, CEO & founder of Group8A, is here to share how he went from hoping deals would come in to building a system that brings in sales opportunities every single month. Meet Eric Samson We’ve all experienced consultants who promise big results but fall short. For small businesses, that can be costly. Eric Samson knows this firsthand. Before founding Group 8A, he ran several e-commerce businesses and saw how ineffective marketing agencies could hurt growth. That experience pushed him to build something different. He created Group 8A with a performance driven approach where the agency only grows when its clients do. Today, Group 8A is a leading digital marketing agency in New York City, helping e-commerce brands scale and increase conversions. From Hope to Predictability What would it look like if your sales pipeline didn’t rely on luck? That was the reality Eric faced. His business was built on strong operations and great service, but sales were inconsistent. Referrals came in occasionally, but there…

People in this episode

Host: Donald C. Kelly

Guest: Eric Samson

Topics covered

  • sales strategy
  • entrepreneurship
  • digital marketing
  • business growth
  • e-commerce

Keywords

  • sales opportunities
  • business growth
  • marketing agency
  • e-commerce
  • sales pipeline

Mentioned in this episode

Organizations: Group8A

Places: New York City

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