Episode 217: When Farmer Margins Erode, Loyalty Erodes

About this episode

Anna Cardoze discusses the changing approaches to customer loyalty in ag retail and insights on business growth.

Anna Cardoze, vice president of strategic accounts at Growers, shares how ag retailers’ approach to growing customer loyalty has changed alongside the technology available to make the programs perform. She also gives insights on how every ag retail business is nuanced and which may have low hanging fruit to build their businesses bigger with customers. See omnystudio.com/listener for privacy information.

People in this episode

Guest: Anna Cardoze

Topics covered

• customer loyalty
• ag retailers
• technology in agriculture
• business growth
• strategic accounts

Keywords

• farmer margins
• customer loyalty
• agriculture technology
• business strategies
• retail insights

Mentioned in this episode

Organizations: Growers, Farm Journal

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