Episode 622 - The Post-Launch Push with Kevin J. Anderson

Episode 622 - The Post-Launch Push with Kevin J. Anderson

From The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice by Bryan Cohen and H. Claire Taylor: Self Publishing Author Entrepreneurs

March 11, 2026 · 32 min · Episode 622

About this episode

The episode discusses balancing writing time with marketing efforts, featuring guest Kevin J. Anderson.

How do you balance the time you spend writing with all the time you spend doing socials, newsletters, ads, and more? Today's top story is Launch or Lurch?. Question of the week is How do you balance the time you spend writing with all the time you spend doing socials, newsletters, ads, and more? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts. Kevin J. Anderson is here! https://western.edu/graduate/publishing Top Story: Launch or Lurch? https://kindlepreneur.com/amazon-popularity-effect-how-amazon-treats-book-discoverability/ A common thread in publishing is that your launch will make or break your book, but is that myth or reality? Kindlepreneur's Dave Chesson wondered the same thing. "We've been analyzing data from Amazon for a while," says Chesson, finding patterns in discoverability that he thinks changes how we authors should operate. "Through analytical proof, we found that when a book has a rise in sales on Amazon through just about any means, Amazon responds by increasing the number of keywords that that book shows up for […], and its rankings for those…

People in this episode

Hosts: Bryan Cohen, H. Claire Taylor

Guest: Kevin J. Anderson

Topics covered

  • book marketing
  • publishing
  • author strategies
  • social media
  • newsletters
  • advertising

Keywords

  • book launch
  • author marketing
  • social media balance
  • newsletter strategies
  • advertising
  • Amazon discoverability
  • sales patterns

Mentioned in this episode

Organizations: Kindlepreneur, Amazon, Facebook

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