The 85% Emissions Cut That Wine Brands Keep Ignoring
About this episode
Adam Rack discusses the challenges of building reusable glass bottle infrastructure in the U.S. wine industry.
Adam Rack, co-founder of Revino, joins Garr to break down what it actually takes to build reusable glass bottle infrastructure in the United States — from negotiating with glass manufacturers and adhesive chemists to navigating regional bottle weight politics and deposit return carve-outs. This is a ground-level look at the supply chain plumbing behind one of the most promising circular economy models in the U.S. beverage industry.
Topics covered
- circular economy
- supply chain
- wine industry
- reusable packaging
- sustainability
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