The 85% Emissions Cut That Wine Brands Keep Ignoring

About this episode

Adam Rack discusses the challenges of building reusable glass bottle infrastructure in the U.S. wine industry.

Adam Rack, co-founder of Revino, joins Garr to break down what it actually takes to build reusable glass bottle infrastructure in the United States — from negotiating with glass manufacturers and adhesive chemists to navigating regional bottle weight politics and deposit return carve-outs. This is a ground-level look at the supply chain plumbing behind one of the most promising circular economy models in the U.S. beverage industry.

People in this episode

Hosts: Garr Punnett, Sabira Lakhani

Guest: Adam Rack

Topics covered

• circular economy
• supply chain
• wine industry
• reusable packaging
• sustainability

Keywords

• emissions cut
• glass bottles
• supply chain plumbing
• circular economy model
• beverage industry

Mentioned in this episode

Organizations: Revino

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