Ned Legaspi - Culturally Intelligent Storytelling and the Bamboo Framework

About this episode

Trisha interviews Ned Legaspi about culturally intelligent storytelling and the CIS Bamboo Framework.

In this episode, Trisha interviews Ned Legaspi, a CQ Fellow and cultural intelligence consultant who spent three decades pioneering diaspora storytelling with ABS-CBN Global, the Philippines' leading media conglomerate. Why do some stories resonate across continents while others remain culturally bound? What if the key to global storytelling isn't neutralizing culture, but deepening it? Ned introduces the CIS Bamboo Framework—a groundbreaking approach that asks not "what happens next?" but "what matters here?" Drawing from films like Parasite and How to Make Millions Before Grandma Dies , he reveals how stories rooted in specific cultural logic can bend without breaking, traveling authentically across cultural clusters. Discover why bamboo's interconnected roots mirror the way meaning moves through storytelling, and how cultural intelligence transforms the way creators approach narrative craft. Stay tuned for an upcoming episode where Ned and Trisha will apply this framework to analyze two powerful films: The Drover's Wife and How to Make Millions Before Grandma Dies . Connect with Ned at nedlegaspi.com and on LinkedIn . His book, Culturally Intelligent Storytelling for Southeast…

People in this episode

Host: Trisha Carter

Guest: Ned Legaspi

Topics covered

• cultural intelligence
• storytelling
• diaspora
• narrative craft
• film analysis

Keywords

• cultural intelligence
• storytelling
• CIS Bamboo Framework
• diaspora storytelling
• narrative craft

Mentioned in this episode

Organizations: ABS-CBN Global

Products: Culturally Intelligent Storytelling for Southeast Asian Creators

Books & works: Parasite, How to Make Millions Before Grandma Dies, The Drover's Wife

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