744: $11k MRR from our 1-Year-Old Side Hustle

744: $11k MRR from our 1-Year-Old Side Hustle

June 15, 2026 · 51 min · Episode 744

About this episode

Eli Mash discusses how he co-founded Makor Coffee, achieving $11k MRR while balancing a full-time job and family life.

Eli Mash had been putting turmeric in his coffee for 10 years before it ever occurred to him that it could be a business. Now, Makor Coffee, the anti-inflammatory brand he co-founded, does over $100,000 in annual revenue and $11,000 in monthly recurring revenue, all while Eli works a full-time job and raises three kids. In this episode, Eli breaks down exactly how he and his co-founder got it off the ground — from finding a local manufacturer to figuring out pricing, building social proof through influencers, and finally cracking the subscription model that made the numbers work. Tune in to Episode 744 of the Side Hustle Show to learn: how Eli found a local manufacturing partner without spending months/thousands of dollars on certification how Makor Coffee uses subscriptions, bundles, and free shipping to keep customers coming back why Eli waited to spend money on ads until he had built up social proof through influencers (Want to try Makor Coffee? Head to makorcoffee.com and use promo code SIDEHUSTLE for 25% off your first order.) Full Show Notes: $11k MRR from our 1-Year-Old Side Hustle New to the Show? Get your personalized money-making playlist…

People in this episode

Host: Nick Loper

Guest: Eli Mash

Topics covered

Sponsors

Indeed

Mentioned in this episode

Organizations: Makor Coffee, YAP Media

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