745: Bedtime Stories for Grownups: How a Boring Podcast Turned into a Booming Business
About this episode
This episode explores how Kathryn Nicolai turned a boring podcast into a successful media business focused on helping adults sleep.
The Side Hustle Show is designed to get you motivated and excited. This episode is the opposite — and that's the whole point. Nothing Much Happens is intentionally boring bedtime content for grown-ups, and it's been downloaded hundreds of millions of times. Falling asleep is one of the most universal pain points out there, and Kathryn Nicolai found a way to solve it. Before she was a content creator, Kathryn ran a yoga studio for more than two decades. She never planned to build a media company. She just wanted to help people sleep the way she'd been doing for herself her whole life. Six years and 400 episodes later, she now has spawned two books, landed in 35 countries, and grown into a full media company. And she still writes every word herself. Tune in to Episode 745 of the Side Hustle Show to learn: how a free podcast can generate multiple income streams why a premium membership with near-zero churn is the most reliable revenue floor the storytelling craft behind a sleep show that works and why AI can't replicate it Full Show Notes: Bedtime Stories for Grownups: How a Boring Podcast Turned into a Booming Business New to the Show? Get your personalized money-making playlist…
People in this episode
Host: Nick Loper
Guest: Kathryn Nicolai
Topics covered
- podcasting
- sleep
- storytelling
- media business
- entrepreneurship
Mentioned in this episode
Organizations: Nothing Much Happens, Side Hustle Nation, YAP Media
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