About this episode
The episode features an interview with Zag Skis' marketing head and R&D head discussing the brand's origins, innovation, and sustainability efforts.
Episode 314 is the first in our series of Chamonix Stories, today featuring Zag Skis. Iain spoke with head of marketing Alan Lemasson and head of R&D Bastien Saillard from the Chamonix-based freeride ski brand at their Argentiere ' Zag Lab ' - where they make and test prototypes. We discuss the origins of Zag, the process of creating and testing new lines, sustainability and plans for the future. Zag has always been one of the most innovative ski brands, full of ideas and enthusiasm and I think that comes across in this interview. SHOW NOTES Alan Lemasson and Bastien Saillard from Zag Skis joined Iain for this interview (1:30) Why Zag test at the 'Zag Lab' in Chamonix (2:00) “Every ZAG model is smashed, thrashed, and put through the wringer” (3:00) The lead time for new models (6:00) Origins of the brand (7:00) Were Zag the first skis with rockers? (8:00) Winning the ISPO award (8:15) Julien Lopez won the Freeride World Tour on Zag Skis in 2009 (8:45) Topsheet designs (9:30) Planned growth markets (10:30) ‘ZAGreen’ sustainable construction (11:00) AROC is a the ‘brother of the Mata’ (13:00) FEEDBACK If you enjoyed this episode, or if you have any comments, please let me know…
People in this episode
Host: Iain
Guests: Alan Lemasson, Bastien Saillard
Topics covered
- Chamonix
- Zag Skis
- freeride skiing
- sustainability
- ski innovation
Keywords
- Zag Skis
- Chamonix
- freeride
- sustainability
- ski prototypes
- innovation
- ISPO award
Mentioned in this episode
Organizations: Zag Skis
Books & works: ISPO award
Places: Chamonix, Argentiere
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