The Skincarma Pod | Ep. 80: Beauty Runs on Data: Ingredient Trends, AI & the Truth Behind the Marketing with Monieka Bos

About this episode

Carmine Montalto interviews Monieka Bos about the role of data in beauty trends and marketing.

One of the most interesting questions in beauty right now isn’t which ingredient is trending — it’s who decides what becomes a trend in the first place. In an industry flooded with marketing claims, ingredient buzzwords, social media hype, and now AI-generated content, separating signal from noise has never been more difficult. But beneath every launch, every trend, and every positioning strategy lies something much less glamorous — data. In this episode of this Skincarma Pod, Carmine sits down with Monieka Bos, co-founder of SKINSKOOL Beauty and CosmeticIQ , to explore the growing role of data intelligence in modern beauty. Drawing from a proprietary database of more than 60,000 beauty products and years of human-verified ingredient tracking, Monieka offers a rare behind-the-scenes look at how brands monitor competitors, identify opportunities, track ingredient adoption, and navigate an increasingly crowded marketplace. Together, they discuss the difference between clean data and AI, why ingredient trends like exosomes, PDRN, and NAD+ often become more complicated than their marketing suggests, and how brands balance innovation, positioning, and transparency in a market where…

People in this episode

Host: Carmine Montalto

Guest: Monieka Bos

Topics covered

• beauty trends
• data intelligence
• ingredient marketing
• AI in beauty
• consumer transparency

Keywords

• beauty
• data
• ingredient trends
• AI
• marketing claims
• transparency
• consumer preferences

Mentioned in this episode

Organizations: SKINSKOOL Beauty, CosmeticIQ

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