Inside LaLiga's North American Expansion Plans

About this episode

Nicolas Garcia Hemme discusses LaLiga's expansion in North America and its partnerships with major brands.

In this week's interview Nicolas Garcia Hemme, Managing Director of LaLiga North America, provides details on how the Spanish league has been sweeping up lucrative partnership deals with the likes of McDonalds and Walmart while continuing to grow their fan-base across the region. Is LaLiga replacing LigaMX as the preferred partner for brands looking to reach the Hispanic soccer fan in the USA? Plus Simon and Andre dive into the USL labor dispute and the latest NWSL valuations.

People in this episode

Hosts: Simon Evans, Andre

Guest: Nicolas Garcia Hemme

Topics covered

• LaLiga expansion
• North America
• partnership deals
• Hispanic soccer fans
• USL labor dispute
• NWSL valuations

Keywords

• LaLiga
• North America
• soccer
• partnerships
• Hispanic fans
• USL
• NWSL

Mentioned in this episode

Organizations: LaLiga North America, McDonalds, Walmart, LigaMX, USL, NWSL

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